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The Complete Programmatic Advertising Course – 2022

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The Longest & Most Complete Programmatic Advertising Course on The Entire Web. Learn Programmatic Media Buying & Selling

Do You Want to Become an Expert in Programmatic Advertising?

What you’ll learn

Course Content

Requirements

Do You Want to Become an Expert in Programmatic Advertising?

If so, then you are in the right place, as this is the only certification course you can find online that will help you gain 360-degree knowledge of programmatic advertising. Indeed, by the end of this course, you will have learned almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.

What You Will Learn

At the beginning of this course, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged, and how those gave rise to this brand new form of online advertising. Next, I will introduce you to programmatic advertising and more specifically cover:

Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:

After that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:

Then, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving, and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:

Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:

Following those, you will get to know how to create a successful media plan as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers, and ad traffickers:

Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. You will also learn about the ad operations of a publisher, which typically consists of inventory managers, ad sellers, ad traffickers and yield managers. More specifically, you will learn the following:

In the last section of this course, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape:

Following those, you will learn the new developments that have already started shaping the future of programmatic advertising:

Lastly, you will learn how to practice your gained knowledge. In that module, I will show you how the DSP of Data Xu works; how to create conversion goals; audience list and programmatic advertising campaigns.

Who Is This Course For?

This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in the field or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising. Therefore, it is ideal for:

Why Does This Course Offer Excellent Value for Money?

High-Quality Course

No Fluffing

Certificate of Completion

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